On-Demand User Generated Content Creation
Consumer habits change, but one thing stays the same: people trust people.
Whether in B2C or B2B, real human connection matters. In fact, research shows that 88.5% of consumers trust real customer reviews over influencers. While influencer marketing has its place, nothing beats the power of authentic customer voices speaking for your brand.
Nearly 98% of online shoppers read online reviews before buying, and another 66% are extremely likely to buy after reading a review. So there’s no reason not to adopt user-generated content (UGC) into your marketing strategy.
Your customer base is full of potential brand advocates. Because Millennials and Gen Z are digital natives who regularly leave reviews, getting them to share their stories is easier than ever. Often, all it takes is simply asking for a review or social media shoutout—especially if you offer an incentive in return.
What UGC works on each network?
UGC works across every social media network. For example:
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Facebookis an excellent platform to share customer stories in video format. Or even use UGC in your Facebook ads.
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Instagramis another visual platform, making it best to use UGC that showcases your products.
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Twitterseems limited, but visuals are worth 1,000 words, so use them. Share UGC product photos or host a Twitter chat to demonstrate the product live.
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SnapChat/TikTokis where customers go to share their experiences, so seek and you may find dozens you can use (get permission first).
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LinkedIn is for professionals, but they’re people too and love great UGC. But instead of using it from customers, have your employees create it instead.