Reach gets mistaken for relevance.
Followers are not a strategy.
Creator-led growth for modern brands
Campaigns
that move
the needle.
AI Grow Lab plans and runs influencer campaigns with a clear growth goal behind every creator, brief, and deliverable.
Scroll to see how we think
01/ Built for relevance, not reach
Filter oneAudience
fit
fit
Filter twoCreator
credibility
credibility
The real problem
Most creator campaigns fail before they go live.
Not because creators do not matter. Because the strategy behind them is missing.
Briefs leave too much to chance.
Clear direction protects creative freedom.
Performance gets reported, not learned from.
Every campaign should improve the next.
What we do
Built around outcomes.
One connected campaign system—from the first brand question to the final report.
01
Campaign Strategy
Goals, audience, creator mix, platform and measurement plan.
↗ 02Creator Research
Relevant creators found through careful research—not a follower-count shortcut.
↗ 03Vetting & Negotiation
Audience fit, content quality, commercial terms and the details that matter.
↗ 04Campaign Management
Briefing, approvals, publishing coordination and clear communication.
↗ 05Reporting & Learning
A useful readout of results, insights and the next smarter move.
↗How we work
Four acts.
One clear campaign.
No straight-line timeline. Each stage informs the next—so the campaign gets sharper before it ever reaches an audience.
Act 01
Discover
Get precise about the brand, buyer and the business problem worth solving.
Act 02
Research
Find the audience truth, competitor gap and creator angle that matter.
Act 03
Activate
Vetting, briefing, negotiation and launch—all held to the same plan.
Act 04
Learn
Read the signals, improve the work and make the next campaign smarter.
Open process / You see the shortlist, the rationale, the deliverables and the learning—not just the finished posts.
Creator selection
Every creator earns their place.
Follower count is a surface signal. We look below it, across five checks that tell us whether a collaboration can actually work.
01 / Reach↗
Audience
Who watches, trusts and can act on the message.
02 / Craft↗
Content
Visual quality, storytelling and a point of view worth borrowing.
03 / Signal↗
Authenticity
Engagement quality, consistency and credible brand alignment.
04 / Terms↗
Commercial Fit
Rights, pricing, deliverables and the reality of the campaign.
05 / Rhythm↗
Working Style
Communication, reliability and a professional process.
Hover each signal / it has a job to do
Campaign solutions
The right work for the right moment.
Launch a product people notice.
Creator seeding, focused storytelling and launch momentum around what makes the product worth trying.
Build awareness.
Reach new audiences with a coherent story.
Create useful UGC.
Assets that feel natural in paid and owned channels.
Run seasonal moments.
Turn a calendar opportunity into a campaign plan.
Grow creator relationships.
Move from one-off posts to a consistent programme.
Questions founders ask
Clear answers.
No theatre.
A good partnership starts with the right expectations.
Can you guarantee sales?
No. Nobody serious can guarantee a commercial outcome from creator marketing. We build the strategy, creator fit and measurement plan that give a campaign its best chance to work—and report honestly on what happens.
How do you choose creators?
We evaluate audience relevance, content quality, authenticity, commercial fit and working style. The shortlist comes with the reasoning—not just names and follower counts.
Do you negotiate creator pricing?
Yes. We discuss deliverables, usage rights, timelines and commercial terms so the agreement is clear and appropriate for the campaign.
What does reporting include?
A campaign summary, content links, available performance data, learnings and practical recommendations for the next campaign.
Start here
Let's make your next campaign count.
Tell us where you are now and where you want to get to. We'll use it to make the first conversation useful.